Q What is a product and what is a service? How do we find and develop new products and brand them? And, what is the product life cycle and why is it so important to a marketer?
Products can be regarded as items that are discernable and tangible produced by the organization. A product, in general, is considered as thing that effort or labor produces. A product, in marketing, is anything which may be offered to fulfill a need or want to a market. A product can be categorized into intangible and tangible (Armstrong & Kotler, 2017).
